HARK COFFEE ROASTERS
Adelaide coffee roaster increased wholesale revenue through video content
VIDEO CONTENT CHANGED THE GAME
Adelaide based coffee roaster, Hark Coffee in Unley, presented an initial brief for a content package. Their videography needed to showcase who they were, their knowledge and passion, skills and one of a kind air roasting coffee technique. They had no idea how crucial this campaign would be for their future success.
Right before the pandemic hit South Australia in 2020, we completed the project. This meant they were prepared with the video content that we had filmed together to target their wholesale and retail clients using Facebook marketing techniques and quality videography.
Through video content, our coffee roaster client, Hark Coffee, where able to increase their wholesale revenue by 800% during a time where many café owners were forced to close their doors.
By setting the video in the café in which they roast, having the owners Sam and Theo discuss their excitement for their coffee products on video together; along with studio lighting and crisp sound, we were able to create a stunning visual story for their direct consumers and future wholesale clients.
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